Friday, June 6, 2008

Wired's Inconvenient Truth

Around the office this week, we've been buzzing about a recent article printed in the new issue of Wired Magazine. It's a very controversial piece where the editors state that some well-worn environmental beliefs may need to be tossed by the wayside when it comes to battling global warming. Their solution is to make cutting carbon our paramount focus, even when it flies in the face of everything we thought was "green".

It's a fascinating read with some very out there ideas (Keep your SUV?). But other ones make sense when you look passed the provocative title. Regardless of your beliefs, take the ten minutes to read it; you won't be sorry. Just make sure to read the counterpoint. If you're really fired up, it may just cool you down.

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